Exquisite Inside Omega’s Stylish Innovative Watch Boutique in Boston

Bostonians have a modern reason to keep time: Omega recently marked the official opening of a latest boutique in the city’s historic Back Bay neighborhood. As a tourbillon, it situated at 44 newbury street—and on the same block of the posh shopping district that also includes IWC, panerai, bulgari, Cartier, and Vacheron Constantin outposts—Omega’s newest store is in superior company. The opening of the boutique, which has a sleek, stark aesthetic interrupted by the brand’s signature red in the form of plush carpeting, signage, and gradient glass panels, coincided with the stateside debut of the Aqua Terra in 30mm. As a caliber, it its 12 references were on display for a crowd of invitees who temporarily rested their champagne flutes to wrap the pleasingly dainty timepiece’s butterfly band around their own wrists. the Swiss maker had to adapt its Master Chronometer movement to fit the timepiece’s intimate size: its stainless steel and two-tone models feature the Master Chronometer Calibre 8750, In order to create the cutting-edge women’s watch, while the Sedona gold and Moonshine gold house a Master Chronometer Calibre 8751. The collection’s pricing ranges from $6,600 for a steel-on-steel model and climbs to $40,100 for an 18k Moonshine gold model studded with 46 diamonds. To promote the watch in a campaign dubbed “my little secret,” Omega has tapped six notable women across varied professional backgrounds to serve as its ambassadors. whose turn as Anita in Steven Spielberg’s West Side Story adaptation netted her an Academy Award for Best Supporting Actress, The star-studded line-up includes American model Ashley Graham; Australian-South Korean vocalist Danielle Marsh; Nigerian singer-songwriter Tems; British actress and Industry star Marisa Abela; model Sunday Rose Kidman Urban; and American actress Ariana DeBose. hosted at the Institute of Contemporary Art overlooking the Boston waterfront, DeBose was on hand to attend a gala dinner following the opening. Between performances from an interpretive dance troupe and courses of chèvre-topped roasted beets and beef tenderloin, she took to the stage with Omega U. President Arnaud Michon to quip on the importance of punctuality on set, Nicole Kidman’s kindness, and her wearing of an Omega Constellation at the 2022 Oscars. This perpetual calendar represents michon, meanwhile, expressed his satisfaction at finding a place for Omega in boston after a year-long search. as a genuine destination for serious watch collectors; and the growing emphasis on women collectors in the highest strata of the horological world—both developments worth celebrating, The evening’s conclusion seemed to mark two trends: the increasing prominence of Boston, long in the shadow of Contemporary York.